Case study · Fashion & lifestyle e-commerce · In development
Project 02 / 05
A bilingual, multi-market storefront for Syria and the UAE that brings fashion, kids, home, new arrivals, and offers into one responsive shopping experience. The product is currently in active development.
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XO needed to organize a broad fashion and home catalog without making discovery feel crowded, while adapting language, market, currency, product availability, payments, and support information for customers in Syria and the UAE. The experience also had to remain coherent while several commerce and policy modules were still being finalized.
I contributed to the responsive frontend across market and language onboarding, category and product discovery, filters and sorting, product details, authentication, cart journeys, loyalty content, store discovery, and customer-support pages, with a focus on reusable interfaces and clear Arabic and English behavior.
Arabic and English onboarding for Syria and UAE shopping contexts
Men, women, kids, home, new-arrival, and offer-led catalog journeys
Filtering by section, price, color, and size with sorting and pagination
Product galleries, variants, availability alerts, favourites, reviews, and recommendations
Account, cart, payment, loyalty, store-locator, delivery, return, and customer-care touchpoints
xo-web-phenix.vercel.app
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